Use case: The Grey
Keeping track of EPR and packaging rules across European markets
The Grey is a growing international men's skincare brand that uses EPR Insights to keep a clear overview of its EPR and packaging obligations across European markets.
EPR Insights makes a rather complicated subject much easier to understand and manage. It's a practical and valuable tool, especially for a growing brand operating internationally.
- Industry
- Men's skincare
- Product range
- 50+ SKUs
- Markets
- EU and the US
The challenge
As The Grey grew internationally, it came to sell in more European markets, each with its own EPR and packaging regulations. Understanding what each country required took considerable time and effort, and keeping track of it all was becoming increasingly complex.
As a growing international skincare brand, keeping track of the different EPR and packaging regulations across European markets was becoming increasingly complex.
The solution
The Grey uses EPR Insights to manage and keep track of its EPR and packaging compliance obligations across its European markets. The requirements are gathered in one place, with a clear overview of what applies in each country.
We use EPR Insights to manage and keep track of our EPR and packaging compliance obligations across different European markets. It gives us a clear overview of the requirements and helps us stay organised.
- Overview of EPR and packaging obligations per market
- Compliance tracking across European markets
The result
The team spends less time researching regulations and keeping track of country-specific requirements. They haven't put an exact number on the time saved, so we don't either. With much of the complexity taken away, they can focus on running and growing the business.
It takes away much of the complexity of understanding different national requirements and allows us to focus on running and growing our business.
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