Frequently asked questions

EPR stands for Extended Producer Responsibility. It is a policy that makes producers responsible for the end-of-life impact of the products and packaging they place on the market.

EPR commonly covers packaging, WEEE, batteries, and textiles. Coverage varies by country and category, so sellers must check the requirements in each market.

Yes. If you sell physical goods to customers in EU countries, you are typically required to register under the EPR scheme in each destination country.

To set up the app, you will need your packaging information (material and weight) for both product and transport packaging, plus electronics and batteries data (type and weight).

Pricing is plan-based and depends on order volume. See the Shopify App page for the current tiers and details.

Registration is done through national EPR schemes or producer responsibility organizations in each country where you sell. You will usually need company information and packaging data to complete registration.

Most schemes require the weight and material type of packaging you place on the market, and sometimes product categories such as electronics or batteries.

Reporting frequency depends on the country and the scheme. Many require quarterly or annual submissions, while some require monthly reporting for higher volumes.

Non-compliance can lead to fines, sales restrictions, or removal from marketplaces. Penalties vary by country, so it is safer to register and report on time.

Costs depend on your packaging volumes, materials, and the countries you sell in. Fees are usually calculated per kilogram of packaging and vary by scheme.

PPWR stands for the Packaging and Packaging Waste Regulation. It is the EU's new packaging law covering the entire lifecycle of packaging, from design to waste handling.

The regulation replaces the previous Packaging Waste Directive and introduces more harmonised rules across EU member states.

The PPWR entered into force on 11 February 2025 and will begin to apply from 12 August 2026, following an 18-month transition period.

For ecommerce businesses, PPWR raises the requirements for packaging design, labelling, and sustainability.

The regulation applies to all packaging placed on the EU market and introduces more harmonised rules across countries, making compliance more consistent but also more demanding for cross-border sellers.

The PPWR introduces stricter rules on packaging across the EU.

Key requirements include making all packaging recyclable by 2030, increasing recycled content in plastic packaging, improving labelling for easier sorting, reducing unnecessary packaging, and promoting reuse and refill systems.

The regulation also restricts harmful substances such as PFAS in packaging.

The Packaging and Packaging Waste Regulation (PPWR) will make packaging rules across the EU more harmonised, detailed, and stricter for businesses.

Instead of dealing with different national requirements, companies will need to follow more unified rules for packaging design, labelling, and reporting.

• More standardised reporting formats across EU countries
• Increased requirements for accurate packaging data and traceability
• Stricter rules on recyclability, recycled content, and packaging reduction
• Greater need for structured EPR reporting and documentation

In practice, PPWR makes compliance more consistent across markets, but also more data-driven, requiring better systems and tools to manage packaging and reporting.